Discover How the Roots Rug Collection Supports Domestic Violence Survivors

Rug Collection With a Purpose: Bridging Beauty and Healing

In the vibrant landscape of London’s design scene, Shame Studios emerges as not just a rug maker, but as a beacon of hope. Their new collection, Roots, is the result of a meaningful collaboration with Furnishing Futures, a vital social service agency committed to supporting survivors of domestic abuse. Founded by Hector Coombs, Shame Studios believes that the name "Shame" serves as a daily reminder to fearlessly engage with creativity while being mindful of the materials and labor behind each creation.

Craftsmanship with a Conscience: A Closer Look at Roots

The Roots collection features 14 unique rugs, each handwoven from four-ply wool, emerging from the artisanal heart of Bhadoi, India. Each design is infused with natural motifs and colors that evoke feelings of safety and belonging—qualities essential for those who are healing from trauma. Prices start at £875, but purchasing one of these exquisite rugs means contributing to a greater cause. In an inspiring offer, for every rug sold, another is donated to furnish homes for clients of Furnishing Futures.

Healing through Design: The Importance of Comfort

Interior designer Emily Wheeler, founder of Furnishing Futures, recognized a critical need for furnished homes among families escaping traumatic situations. “For survivors of domestic abuse, an empty property can feel frightening and overwhelming,” Wheeler shares. The collaboration with Shame Studios not only addresses this need but also emphasizes the calming influence of design. The rugs are crafted to soothe the senses—avoiding harsh patterns and employing warm, joyful designs inspired by nature’s tranquility.

A Symbol of New Beginnings: The Stories Behind the Rugs

Each piece in the Roots collection is named after clients of Furnishing Futures, including inspiring stories from women and children rebuilding their lives. This intentional naming process connects the creations to the individuals they support, weaving personal narratives into the fabric of each rug. Designers Sarah Lane and Scarlett Paget of Shame Studios were particularly moved by the opportunity to contribute directly to meaningful change. “Working alongside survivors has reaffirmed our belief that design can—and should—play a role in making the world a more generous place,” Lane notes.

An Invitation to Make a Difference

This limited-edition collection doesn’t just serve as a functional home accessory; it acts as a force for good, transforming lives one rug at a time. Those interested in supporting this innovative endeavor can visit the pop-up exhibit at Furnishing Futures, where these rugs will be available for viewing and purchase until April 14. By choosing to buy from the Roots collection, customers aren’t just elevating their living spaces—they are taking a stand against domestic violence and advocating for the healing of others.

Shame Studios invites homeowners and business owners alike to be part of something larger. Invest in a piece that not only beautifies your space but also empowers those in need. Your rug will be a constant reminder of the strength in healing and renewal. Don't miss your chance to show that thoughtful design can change lives.