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March 17.2025
3 Minutes Read

Explore Cold Picnic's Jolie-Laide Aesthetic for Your Home Décor

Cold Picnic home decor with family enjoying a backyard.

Redefining Beauty in Home Textiles: The Journey of Cold Picnic

Phoebe Sung, co-founder of Cold Picnic, articulately describes her design philosophy as "jolie-laide," a French term translating to "pretty-ugly." This notion captures the essence of Cold Picnic’s products: rugs, blankets, and pillows that defy conventional aesthetics with unconventional beauty. Since its inception in 2010, Cold Picnic, based in New York, has continuously delighted customers with its bold color palettes and unique motifs. The brand invites a sense of imaginative storytelling through each item, drawing inspiration from personal experiences, films, and literature, creating a tapestry that connects its customers to moments in time.

From Inspiration to Design: The Creative Process

Phoebe and her partner, Peter Buer, United in both business and life, explain their artistic process as a collaborative journey. Their shared love for storytelling through design has led to unique textile creations that often reflect a myriad of influences—from landscapes to visual arts. As they work to redefine what home goods can evoke, each piece becomes a canvas of memories and creativity. For instance, many designs reference their childhood experiences; the impactful “Year of the Snake” rug exemplifies this approach, being inspired by their experiences and thoughts about family and culture.

The Evolution of Cold Picnic: A Multifaceted Brand

Cold Picnic has evolved significantly since its early days. Originally a project born out of a need for creative expression, it has matured into a beloved brand recognized not only for its quirky bath mats but also for its expanding product line, which now includes wallpaper and upholstery. This evolution embodies Phoebe and Peter’s commitment to exploring new avenues while maintaining their original ethos of handheld craftsmanship and ecological awareness. The forthcoming launch of kitchen textiles like cotton napkins aligns with their vision of seamlessly integrating design into everyday life.

Engaging with Community: The Ethical Manufacturing Element

With a focus on ethical manufacturing, Cold Picnic relies on close relationships with small production houses in India and New Jersey. This intimate approach fosters a deeper connection with the artisans who produce the collections, ensuring high-quality craftsmanship that resonates with the values of conscientious consumers. According to Phoebe, the brand's size allows for meaningful accountability in their operations, creating a ripple effect that maintains respect for both the environment and the artistry behind each product.

Looking Ahead: Trends and Future Projects

As Cold Picnic continues to expand its offerings, one of the exciting projects on the horizon involves the introduction of bathmats designed with innovative prints, including circular styles. These fresh designs reflect a global trend towards personalization and playful expression in home decor. Modern consumers favor decor that is not only functional but also artistic, energizing their spaces with personality. By tapping into this sentiment, Cold Picnic invites customers to see their spaces as reflections of themselves, encouraging them to explore how their designs can create interactive narratives within their homes. In a world where traditional boundaries of design are constantly shifting, Phoebe Sung and Peter Buer show us the importance of embracing creativity and unconventional beauty. With their thoughtful and imaginative approach to textiles, Cold Picnic continues to inspire not just through products, but through the stories and emotions woven into each piece.

Ready to Transform Your Space?

Discover how Cold Picnic can elevate your home decor by exploring their unique collections at their website. Transform your spaces with designs that resonate with your personal story and aesthetic vision. Embrace creativity and bring a fresh perspective to your home!
Design Dialogues

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02.20.2026

Reviving a Forgotten French Farmhouse: Insights on Effective Renovation

Update Reimagining a Forgotten Space: The Tellières-le-Plessis Farmhouse In the heart of France, nestled within dense forestation, sat a stone farmhouse in Tellières-le-Plessis that was all but forgotten for over 15 years. Nature slowly wove itself into the fabric of the house, encasing it in vines and settling a thick layer of dust on its age-old surfaces. It was only when a Parisian couple decided to breathe new life into this forgotten relic, collaborating with the architectural firm Les Ateliers Permanents, that plans for restoration emerged. Preserving History with Modern Techniques The renovation, modest in scale at 1,300 square feet, aimed to respect the farmhouse's historical essence while making it functional for contemporary life. Architect Chloé Morin remarked, “From the very first visits, we shared the desire to preserve the spirit of the place—to intervene without erasing.” This philosophy guided every step of the restoration process. Architectural features were lovingly restored, from the wattle-and-daub partitions to lime render finishes, all while implementing eco-friendly insulation. With 12 inches of wood-wool insulation added to the roof, the house maximizes energy efficiency without sacrificing its character. Beautifully Blending Old & New Inside the farmhouse, vintage elements harmoniously coalesce with modern designs. The dining room, once a detached workshop, received a large opening in the stone wall, bringing in natural light and creating a welcoming space. The new poured concrete floor—sanded and sealed—contrasts beautifully with vintage dining furniture, evoking warmth and nostalgia. Meanwhile, the kitchen showcases aerated concrete with plaster and lime wash surfaces, paying homage to past renovations while accommodating modern appliances from recognizable brands like Ariston and Miele. Eco-Conscious Living: A Step Toward Sustainability A standout feature of this renovation is the new heating system; a wood-fired boiler replaced the outdated oil-based system, allowing for an efficient and sustainable heating solution suitable for the home’s environment. Furthermore, restoring original elements cherished by the couple, like vintage lighting fixtures and a found traditional sink, highlights the importance of sustainability in home renovations—choosing to reuse rather than replace. Creating Connection with Nature The project didn’t just stop at the interiors. The landscape around the farmhouse was carefully restored, emphasizing a naturalistic approach that blended the home with its forested surroundings. This landscape intervention allowed the structure to reemerge from its lush environment, creating an inviting atmosphere for both the residents and visiting guests. Why This Matters to Home and Business Owners The restoration of this farmhouse stands as a testament to what can be achieved when respect for historical integrity meets modern ingenuity. For homeowners, this project exemplifies how sensitive renovations can respect a property’s past while infusing it with the conveniences of modern living. Business owners within the hospitality sector can glean inspiration from the careful integration of comfort and sustainability to appeal to contemporary travelers seeking unique experiences grounded in culture and history. This remarkable transformation of the farmhouse in Tellières-le-Plessis illustrates that with the right attitude and expertise, any space, no matter how neglected, has the potential for revival. Whether you’re looking to renovate your home or a commercial space, consider the values of sustainability and historical appreciation in your plans. Ready to begin your design journey? Understanding the lessons learned from projects like this one can empower your choices in creating spaces that are both beautiful and meaningful.

02.20.2026

Why White Interiors Will Still Reign Supreme in 2026

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02.19.2026

How Will Green’s Renovation of a 19th-Century Kitchen Inspires Modern Restorations

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