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March 17.2025
3 Minutes Read

Explore Cold Picnic's Jolie-Laide Aesthetic for Your Home Décor

Cold Picnic home decor with family enjoying a backyard.

Redefining Beauty in Home Textiles: The Journey of Cold Picnic

Phoebe Sung, co-founder of Cold Picnic, articulately describes her design philosophy as "jolie-laide," a French term translating to "pretty-ugly." This notion captures the essence of Cold Picnic’s products: rugs, blankets, and pillows that defy conventional aesthetics with unconventional beauty. Since its inception in 2010, Cold Picnic, based in New York, has continuously delighted customers with its bold color palettes and unique motifs. The brand invites a sense of imaginative storytelling through each item, drawing inspiration from personal experiences, films, and literature, creating a tapestry that connects its customers to moments in time.

From Inspiration to Design: The Creative Process

Phoebe and her partner, Peter Buer, United in both business and life, explain their artistic process as a collaborative journey. Their shared love for storytelling through design has led to unique textile creations that often reflect a myriad of influences—from landscapes to visual arts. As they work to redefine what home goods can evoke, each piece becomes a canvas of memories and creativity. For instance, many designs reference their childhood experiences; the impactful “Year of the Snake” rug exemplifies this approach, being inspired by their experiences and thoughts about family and culture.

The Evolution of Cold Picnic: A Multifaceted Brand

Cold Picnic has evolved significantly since its early days. Originally a project born out of a need for creative expression, it has matured into a beloved brand recognized not only for its quirky bath mats but also for its expanding product line, which now includes wallpaper and upholstery. This evolution embodies Phoebe and Peter’s commitment to exploring new avenues while maintaining their original ethos of handheld craftsmanship and ecological awareness. The forthcoming launch of kitchen textiles like cotton napkins aligns with their vision of seamlessly integrating design into everyday life.

Engaging with Community: The Ethical Manufacturing Element

With a focus on ethical manufacturing, Cold Picnic relies on close relationships with small production houses in India and New Jersey. This intimate approach fosters a deeper connection with the artisans who produce the collections, ensuring high-quality craftsmanship that resonates with the values of conscientious consumers. According to Phoebe, the brand's size allows for meaningful accountability in their operations, creating a ripple effect that maintains respect for both the environment and the artistry behind each product.

Looking Ahead: Trends and Future Projects

As Cold Picnic continues to expand its offerings, one of the exciting projects on the horizon involves the introduction of bathmats designed with innovative prints, including circular styles. These fresh designs reflect a global trend towards personalization and playful expression in home decor. Modern consumers favor decor that is not only functional but also artistic, energizing their spaces with personality. By tapping into this sentiment, Cold Picnic invites customers to see their spaces as reflections of themselves, encouraging them to explore how their designs can create interactive narratives within their homes. In a world where traditional boundaries of design are constantly shifting, Phoebe Sung and Peter Buer show us the importance of embracing creativity and unconventional beauty. With their thoughtful and imaginative approach to textiles, Cold Picnic continues to inspire not just through products, but through the stories and emotions woven into each piece.

Ready to Transform Your Space?

Discover how Cold Picnic can elevate your home decor by exploring their unique collections at their website. Transform your spaces with designs that resonate with your personal story and aesthetic vision. Embrace creativity and bring a fresh perspective to your home!
Design Dialogues

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