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Transform Your Laundry Routine with Celsious
Sisters Corinna and Theresa Williams have redefined the laundry experience through their innovative venture, Celsious. Founded in Brooklyn, this eco-friendly laundry company seeks to transform how people perceive and interact with their laundry while promoting sustainable practices. With backgrounds in design and fashion, the Williams sisters were inspired to create a cleaner, more enjoyable laundry experience, showcasing that washing clothes can transcend the mundane.
Redefining ‘Clean’ Laundry
The ethos of Celsious revolves around a 'cleaner clean' approach. Since 2017, their team has been committed to achieving laundry results that not only look and feel better but do so without harmful ingredients. Initially known for their laundromat, the sisters have pivoted their focus towards customized drop-off services and environmentally safe products. This transition highlights the sisters' determination to provide consumers with safer options while engaging in the act of laundry.
Innovative Garment Care: The Lagoon System
Among their latest offerings is a truly unique service called Lagoon, designed for delicate garments such as cashmere and silk. This revolutionary garment care system effectively maintains fabric integrity while eliminating toxic dry cleaning chemicals, showcasing the sisters' commitment to eco-conscious practices. In an era where environmental considerations are increasingly critical, Celsious acknowledges the necessity of adapting laundry methods to align with sustainable living.
Staying Inspired: The Sisters’ Influences
Both sisters draw inspiration from literature and personal projects. Theresa's current bedside reads include Sapiens: A Brief History of Humankind and her knitting project — a Waffle Loop Scarf. Corinna, on the other hand, balances works of nonfiction with fiction, diving into The Message and Good Girl. This blend of intellectual stimulation and creativity exemplifies their approach to design and life.
Home Design & Aesthetic Choices
Color plays a huge role in Theresa's home design aesthetic, as she reflects on the bold decision to color-drain every room in her Brooklyn apartment — a true testament to character and style. Inspired by personal experiences and their roots, both sisters emphasize the importance of making design choices that resonate with one’s identity.
Elevating Everyday Tasks with Inspiration
The mission of Celsious goes beyond merely providing laundry services; it’s about cultivating a narrative around cleaner living and design. By blending thoughtful laundry practices with personal stories and inspirations, Corinna and Theresa Williams encourage individuals to transform mundane chores into moments of creativity and self-expression. Whether in their innovative product offerings or their personal design philosophies, the sisters aim to inspire others to pursue beauty and responsibility in their everyday lives.
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