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February 12.2026
2 Minutes Read

Unlock Growth in Your Landscaping Business with Exmark's Insights

Landscaper working with mower at Grunder, showcasing landscaping business growth.

From Humble Beginnings to Industry Leader

Exmark, recognized for its premium lawn care equipment, has unveiled a new episode in its "Signature Stories" video series featuring insightful lessons from Marty Grunder, the founder of Grunder Landscaping Co. in Dayton, Ohio. This compelling video not only highlights Grunder’s journey from his early struggles to his status as a national leader in landscaping but also emphasizes the significance of aligning with the right partners in the industry.

The Power of Team Dynamics

Grunder’s story reflects a critical understanding of team dynamics. Initially, his employees were not risk-takers; however, the introduction of Seth Blum invigorated the company with a visionary outlook. Since 2020, Grunder Landscaping has doubled its revenue while only adding one truck to its fleet. Blum attributes this growth to focused efficiency and strategic routing that turned previously unprofitable divisions into key revenue streams.

Investing in Quality: The Right Equipment Matters

As the business scaled from $4 million to $18 million, Grunder emphasized that the shift in equipment quality was vital to servicing larger commercial properties. His partnership with Exmark, BOSS Snowplow, and Z Turf Equipment has been essential to ensuring their operations are backed by durable, efficient machinery that reduces downtime during critical service periods.

Embracing Change and Leveraging Technology

Grunder’s journey also showcases a vital aspect of modern business: the integration of technology. With tools like Aspire software, which helped track key metrics such as employee productivity and customer satisfaction, Grunder Landscaping has seen improved operational efficiency—this has allowed the company to respond quickly to client needs and enhance service quality.

Lessons in Leadership

The essence of Grunder’s philosophy centered around people. In his view, successful business growth is intricately linked to treating employees well and creating advanced career paths. The reminder here for aspiring business owners is clear: reinvestment in human capital pays dividends—not only in terms of profits but in building a loyal team that drives success.

What Homeowners and Business Owners Can Learn

This episode of Exmark’s Signature Stories goes beyond just the landscaping business and speaks to homeowners and entrepreneurs looking to grow. Quality equipment and a strong team are imperative. Whether you run a landscaping firm or a home service business, the lessons of effective management, risk-taking, and leveraging technology are universally applicable.

Taking Action: Inspire Your Growth Journey

Marty Grunder’s narrative serves as inspiration for every homeowner and business owner aiming for success. His emphasis on the importance of teamwork, risk management, and operational excellence is a roadmap for achieving longevity in any endeavor. As Grunder himself notes, focusing on quality and the right partnerships lays the foundation for sustainable development.

If you're ready to transform your journey into one of growth, watch Exmark’s new Signature Stories video and take the first step today towards investing in the right tools, people, and vision for your future.

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